Not one review I read mentioned that this is a water-consistency liquid applied with a nail polish-type brush to your lips. it does settle into creases a little, so if you are over 45 or have smoker-lips, you'll probably hate it. The color is less intense than you think (unless you apply like 3 layers) but it is quite a lovely product once you master application. Once it dries it really does stay put, and it smells nice. Love that I can kiss my baby without leaving big lipstick smooches all over her!