Gone are the days of blush that starts rosy but fades by mid-day! Benetint gives the most perfectly natural flush to my fair skin, and it doesn't budge throughout the day. I draw three lines per the instructions and use my BeautyBlender to blend (so as not to stain my fingers), and it melts in evenly without any streaks. I've used several cream and gel blushes and have never used one that worked so well. It works great as a lip stain as well and is very buildable from a sheer rose to a more intense red. I love the rose scent and am addicted to the matching Benebalm as well. Seriously, how did I live without this?