Even though it looks really dark in the bottle, this product leaves a nice natural pink tint on the lips. It works best if lips are exfoliated and not too dry. Otherwise, it runs to inside of lip and looks like you've been eating a popsicle. It's a really thin liquid. I find it worked best if I pressed lips together after applying so that it absorbed quickly. It did have a funny bitter taste at first, but that went away after a bit. I liked it with a clear gloss over it best.
It's more difficult to apply to cheeks, I thought, but maybe I was applying it wrong. I think I used too much the first time. It also seems to work better when blended with a brush. Otherwise, it will absorb into your fingers and turn them red. I will keep practicing on the cheeks. I do like that it lasts a long time on cheeks and lips. I will probably purchase this product when I run out of my sample.