I'll admit I was very skeptical about this foundation. It looked like the consistency was a bit hard when I watched people apply it, and I didn't see how it could be both a concealer and foundation in one. I finally took the plunge and bought this and I am SO glad I did. First of all, I debated for days which color I should get. I'm light skinned with pink undertones but live in Texas, so even though I am religious about SPF, I do get a little darker in the summer. I decided to go with #2 because I knew I could return it if I absolutely had to, and to my surprise, it's the most perfect matching foundation I've ever used in my entire life. That alone was amazing enough, so I couldn't wait to apply it. I'm normally not a big fan of using my hands to apply foundation, but I knew it would work best with the consistency of this foundation. It is a tad bit tougher than liquid foundations since its in stick form, but once you apply it and start rubbing and/or tapping it in with your fingers, it basically melts into your skin and just looks and feels amazing. It not only feels wonderful, but also looks SO natural! It is definitely blendable, but it is not cakey looking at all. I didn't even look like I had face make up on! After applying the foundation, I just rubbed a little on my finger to use as concealer, and wouldn't you know it works amazing for that as well. This is also the only foundation I've ever used where I felt like I didn't need to apply it over my entire face, only the places that need it. I've been impressed by a ton of products that I've discovered through Birchbox, but this has got to be the best one yet. If you're even thinking about getting this foundation, just go for it! I wish I would have bought it a long time ago.