First off, this feels amazing on my face. I have bad rosacea, but also have oily/combo skin so it's difficult for me to find something that doesn't irritate my skin AND doesn't make me really shiny. This product is PERFECT!! The natural ingredients (including aloe) calm and reduce my redness, and are not heavy or cake-y at all. The product gives perfect medium coverage that is buildable for imperfections, but looks incredibly natural. It also lasts ALL DAY, which is something that I was not expecting from a natural product. Believe me, I have tried every type and brand of foundation on the face of the earth, and this is the only one I will ever use from this point forward. In fact, I am saving up to switch my entire beauty line to W3ll People. It's worth it for the health of my skin and for the quality of the product, for sure.