I never heard of, or tried this product before Birchbox. I used this for the 1st time and fell in love with it. It seems to really soothe and hydrate my lips. In this winter weather that drys out my skin and causes chapped lips, this have seemed to help in the lip department, making them soft again. It really "heals the tired skin" like it says.
I would recommend this if your in the department to buy a good lip balm!