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The formula for this liner is super smooth - the expression "glides on" definitely fits. I was sent the lavendar in my Birchbox, and while I might not have picked it for myself, I love wearing it. The color is the secondary impression, though the light purple is very flattering on. Primarily, this liner adds some light refraction and a hint of sparkle. It's not glitzy or outrageous in a teenage way, never fear. My favorite way to wear it is just a smear at the outer corner of my lower lid, and maybe in the inner corner of my eyes for an extra pop.4