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I thought this was a great idea -- a chance to try out several new products that I can likely get locally at the pharmacy, etc. But, the eyeshadow I received is a dark blue I will never be able to wear. And the under eye roller treatment duplicated a sample I had only received a few months earlier in another box. It was still probably a good value for me and chance for me to try out some products, but as I only really liked two of the samples, it wasn't the great value I initially thought. I think with future mass appeal boxes, it will be important to consider what it would cost to buy the samples you are interested in, compare to the box as a whole.3