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I'm used to my hair looking "pretty good" when I straighten it at home. Never as good as when my hair dresser does it, but passable. After blow drying, my hair will look pretty frizzy until I take the straightening iron to it. Even after that, the ends can look kind of dried out. When I've used products before blow drying, the after effect is pretty greasy.
I loved Curl Keeper from the same company, so I thought this products might actually work. While I still needed to use my straightener, my hair has never looked better after just blow drying at home. I am super impressed. My hair looks great!