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Alterna makes the best high-end shampoos & conditioners in my opinion. I usually get the Caviar line when I'm splurging but tried this and was just as happy with the way it made my hair super soft, smooth, tamed flyaways, & brightened. It did all of that in a non-greasy way...so much so that I skipped 3 days of shampooing! The downside: if you're a fan of the scent of the Caviar products you may be disappointed (like I was) that this doesn't resemble that smell at all.4