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Primrose color is SO much more than the online color swatch shows.. I can't do pinks (too girly) and anything darker makes me look super washed out. This color is subtle bit of color to allow me to join the colored lip craze and not feel like a child playing makeup -- Or make my boyfriend gawk in confusion because I'm wearing something besides chapstick. I would say that I seem to have to reapply a lot (hence the 4 stars) but I am understanding that a stain is really only going to get me more staying power and that's just part of wearing lipstick and eating, drinking, talking with it.4