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I own another shade of lipstick from Jouer, so I knew that I would love the application, texture and quality of this lipstick. I followed the great advice that was provided on the product page, and bought the Lana shade. I was a bit trepidatious - it was a shade I never would have picked by myself. But I applied it, and, voila! I was rocking my very first red lipstick! I would really recommend this - especially if you read the shade selecting advice on the product page!5