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I LOVE this shampoo! I have tried so many different brands, both salon and drugstore, and this is by far the best for everyday care. I have long wavy hair and use a lot of different products -- there are better shampoos out there if you're looking for volume or damage repair, but if you just want something simple to keep your hair looking great and feeling soft, this is it! It has a really nice light coconut scent and a great texture, and I can get away with using a smaller amount when compared with other shampoos.5