Since my guy discovered Art of Shaving about a year ago, he flatly refuses to shave with anything else. Which is good for both of us, because otherwise he has extremely dry skin, flakes, and painful red ingrowns, and since he's started using Art of Shaving religiously he looks SO much better and more comfortable. He moisturizes afterwards with Lucky Tiger and looks great. Plus the packaging looks classy and masculine next to the sink. And I can't say I don't steal it for my legs for special occasions, though I really can't justify the price right now for shaving legs with this daily!
Oh, also for any guys rocking the Captain Picard and the ladies who love them, mine uses this on his whole scalp (what's left on it) as well as his beard. Great for that purpose too.