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The hair dryer this one replaced was older than my children SOOOOOO I might have a bit of a jaded opinion of it. I LOVED it!!! My hair felt dried not fried it was so weird and lovely. I have always had a love hate relationship with blow drying my hair because of how it made my hair feel, but with this dryer my hair felt soft and well... dry (as in not wet). I like that I felt more power coming from the dryer and less heat. I can't say it took a momentous amount of time off the over all experience, but my hair definitely felt healthier, and softer than with my previous dry. Can't speak for those of you already using professional grade tools, but if your replacing your ancient $29.99 Remington hair dryer from Target than this is AWESOME!!!5