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I have been using Alterna now for the past 3 years. I alternate my Shampoo's between Bamboo Color Hold and Bamboo Volume. I also use there Caviar line (obsessed!) This shampoo has saved my hairs life, between protecting my color and the overall health of my hair! I love that this product is sulfate free! Huge factor for me when it comes to choosing my shampoo and conditioners. If you are looking for an everyday shampoo or conditioner and want something that won't strip your color, look no further!5