The major plus of this product is that it is all natural and organic.
Pretty much everything else was a downer. It was very hard to massage into my hair AND to rinse out. My normal-dry hair looked dirty and clumpy. Even heat styling and leave in shampoo didn't help. Not worth the organic wonder-- too crunchy. I'd recommend this for a super granola person who doesn't mind dirty feeling hair but wants all natural ingredients.