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I wanted so badly to love this product after reading all the wonderful reviews, but I am just not finding that the effect is worth the price. It may be that I have very long hair (down to my mid-back) so I would have to use so much more product to see the results others are seeing? But I apply it pretty liberally, and have even tried spraying/blow drying in sections as the directions suggest. While I do notice a difference in the smoothness of my blow-out I do not think it is worth the price. I am willing to pay for expensive products, but I have to feel like the effect justifies the cost-and I am not getting that from this product. It may be better for those with shorter hair who need less product to thoroughly coat their ends.3