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I got a sample and really liked this product so I bought a full size. You can smell the apple cider vinegar faintly (very like the Frederik Fekkai clarifying shampoo). I think it does give a little extra volume, but I wasn't blown away. I also found I shouldn't use it every time I washed (every other day) bc on the second day my hair looked more greasy than normal. Overall I liked it, but went back to my old favorite -- Biolage Volumizing shampoo and deep conditioner on my roots every other day. This combo makes my hair look the best!4