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I am not a stranger to DevaCurl, but am new to this particular product. This has more hold than any of the other DevaCurl products did for me. I don't scrunch it in as suggested because my hair is super thick and I would be using a ton of product that way. But combing it in with my fingers has proven effective. It doesn't seem to rinse out as well as some products do for day 2 styling, but I will continue to use it.4