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Aside from the amazing smell, which is a standard for all Oribe products, this product leaves the hair feeling very soft. With most wave products I have tried, it leaves my hair feeling stiff, crunchy and in some instances, I have even damaged my hair by using products that contain salt. This gives my hair the perfect wave and shine without any drying effect. I love it. The only reason I gave it four stars is because I do have to reapply at some point later in the day, so it does not have a super strong hold all day, which is fine for me if I am not damaging my hair!4