This formula is so great, I will never use another makeup remover!
Here's an application tip I learned from Shawna Del Real: I prep my eye with luke warm water, just to get the makeup moving. Then I go ahead with my cotton pad and apply makeup a teaspoon amount of this product. I hold it against my eye for 10-seconds (maybe less). I gently scrub and BAM! it's gone. I repeat this with my other eye. Finally, I apply a pea sized amount to remove my foundation & face makeup.
I assure you, you will use less remover and it removes more makeup!