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This stuff really lasts a long time. It only takes a small dab to create a lot of hold. I love good products, but I'm also a tight wad. So, it's a constant struggle for me to find the right balance of what I'm willing to spend vs. what quality I'm willing to settle for. That is all to say: I don't normally spend $20 on pomade. However, one jar of this stuff will last me for months.
Also, for how well it holds, the finish is softer than I expected.
I also like that this stuff works great on slightly damp hair. That's super handy when I'm rushing to get out the door on weekdays.