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I'll be honest, I originally bought this for the packaging. My bathroom is entirely white and I was excited to be able to continue that with the products on my counter. The flavor of this is nice and fresh! However, there really isn't a toothpaste that provides actual stain lightening, so I didn't expect anything like that. It's great as a toothpaste, but I don't ever expect my teeth to be any whiter from toothpaste use!4