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I have used drugstore brand shampoos for years on my thick, frizzy hair, and felt that they were adequate. I never imagined spending $20 on a bottle of shampoo, but was willing to try this sample. I can't believe how much of a difference this made on my hair- this was the only difference to my normal hair care routine (daily shampoo/conditioner, blow dry, flat iron) and I definitely noticed a huge difference- my hair was shinier and more volume. It actually may be worth the price!5