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I have very dry curly hair, and shampoo generally does nothing to help my situation. Even the moisturizing shampoos leave my hair parched and tangled. Normally I go through twice as much conditioner as shampoo because of this.
This shampoo smells fantastic. It makes you want to swing your hair around so other people get a whiff.... In addition, my hair felt great and the tangled mess that I used to be left with is a thing of the past! The price is right, too! I have paid much more than this for smaller amounts of big-name and drug store brands that left me wanting more.