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First, a caveat: my hair is naturally wavy, not curly, and isn't frizzy, so I'd guess I'm at the fringes of the target audience for Tweek. My hair is very thick, so I used about a quarter-sized dollop. I normally use a styling cream and the texture and consistency of this product is just about the same as my styling cream - a little thicker than a hair milk, but definitely not a pomade. It was wonderful. Normally, my waves get limp and tired by the end of the day, but after using this, my hair stayed fresh and wavy all day. It distributed throughout my hair very easily and didn't cause any weird clumps. And it smells amazing. I'm buying a full size bottle as soon as I'm done with this review...

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