This product is the KEY to my daily brow regimen. I have dark brown hair, but have light blonde eyelashes and brows, which has been a lifelong struggle. I have purchased SO many products to make my brows match, but to no avail.
The brow wiz is great because it is not as heavy as a pencil or marker type of product, but is more effective than using powder alone. My routine is to use the brow wiz, blend it in with the brush tool included and then apply a powder over it just to secure the shape and color. The brow wiz lasts a pretty long time as well. I have been using it for over a year and am on my second one.