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The sunscreen for "light skin tone" is actually just white, and showed up bright white on my (admittedly very pale) skin. I have previously tried the next-darkest shade and it was too dark, so it appears there is not any shade that is right for me. The white was especially noticeable since zinc oxide sits on the surface of the skin instead of being absorbed like chemical sunscreens do.
As for its effectiveness, I have not gotten a sunburn since switching to this brand.