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I keep this in my bag at all times in case I want a punch of color -- It's easy to wear, almost like a lip balm. It can be worn glossy or matte, or wiped off to be used as a stain. I've never used it as a cheek stain (the color I have, a bright pinkish-red hue, makes me a little hesitant to try it!), but I think it would work really well. Super versatile! Get it in a classic color and keep it with you always.5