I fell in love with this moisturizer after getting the sample in my Birchbox. It truly is all-in-one (well, except for SPF, sadly). I no longer use a toner, eye cream or any additional moisturizers to supplement, like I used to, so the higher price point ends up being manageable since I'm not paying for all the other products. And it has made my complexion so balanced and toned! I notice the difference the minute I put it on.