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I became a fan of theBalm blush after receiving a sample in a monthly Birchbox, and bought the full size soon afterwards. I really love how it looks on my cheeks- adds a natural pink glow. I was worried, since I have some pink from rosacea to begin with- this helped my skin tone look more natural. Soft shimmer is a plus to. I have since purchased other theBalm blushes, but this one remains one of my favorites. Bonus- the packaging is compact, and has a mirror. Great for travel.5