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Most brow pencils don't really work for me. Either they go on too light or too dark, or they don't last through the day. I buy this in dark because my natural brow colour is black, and it looks completely natural on me. Not only that, but it LASTS all day. When I touch up my makeup in the afternoon, all that I have to do is use the brush end of the pencil to groom a bit. I don't even have to reapply the colour! I have bought 3 or 4 of these already, so that I can keep one or two at home while having them in my purses and travel bags. Only one caveat: you will need a good sharpener to keep with this as it does need rather frequent sharpening.5