It comes in a super cool little tube. FUN packaging!
It doesn't go on like a normal mascara. It literally makes little tubes on your eyelashes. It's pretty neat. You don't need makeup remover, and it doesn't make a huge mess like every other mascara. I just massage a little warm water onto my eyes, and the tubes "slip" off.
This mascara would be great for traveling, or for times when you don't want to mess with makeup remover to get it off. I don't know if I love it for every day, because it didn't seem to make my eyelashes amazing.