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Everything is a design decision
Sampled

There is nothing wrong with what is in the packaging. It is a moisturizing, minty balm. My issue is only with the branding and design. This looks like a cheap drugstore lip balm, and I want more and will pay more for a product that IS good AND looks good while doing its job. They could have a great thing if they rebranded... not just for the lip balm but for their whole line. My 8 year old will like this, but I know that even my wife will take a pass on using this.

2
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