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I have dozens of different lip glosses and balms. It's one of the things I always buy and was looking for a new color-lip balm for spring. I was a bit hesitant at paying nearly twenty bucks for a new shade, but I love this! It keeps my lips nice and soft, doesn't pile up in the corners like some brands and has a lovely sheer shade. I had a hard time choosing a color, but didn't want to test more than one because of price - I'm thrilled with the Poppy shade. It's enough of a berry color to give a nice wash of color and you can build to a darker shade with multiple coats. I will definitely be getting this again.5