I'm usually more a fan of lipstick rather than lip gloss, but this is my absolute favorite. It's just the right amount of sticky so it stays on, but your hair won't get stuck in it. I own this in Sugar, it has the perfect amount of color to go with a simple everyday look or even a night out. Lip gloss usually dries my lips out but this one is also very moisturizing with a slight tingle while it plumps. I carry this with me everywhere!