Let's just say it out loud. This is makeup for men. Don't be scared by that. You're on Birchbox because you want a better image. I came here to step up my grooming game. Believe it or not, tinted moisturizer is now part of that.
I have a full beard, and don't have a problem being seen in a flannel shirt. But my face is a man's face, full of imperfections. Lab Series Tinted Moisturizer evens out my skintone. It's hard to describe, but my face looks better, and does not have a "makeup" look to it.
You're only going to use a little bit at a time. A dot for each cheek and the nose, two to three dots for the forehead. Don't cake it on, just a little bit hear and there, and blend it in with your fingers.
This is one time when it's OK to be self-conscious. By using very little to start, no one will see any sign of the product, just the good results.