1. Long lasting color. Like, so long I felt like I needed a microdermabrasion to get it all off
2. Love the "gloss to matte lipstick" application
HIDEOUS color. Hideous. I thought it would be a vibrant but still approachable pink, but it was so pink and so opaque and so matte that I looked, as others have said, like a clown.
So, if Stila would release a more "normal for human female" colors, I'd be all over this. Or, if the color were quite sheer, so you just get a hint of pink color. But as it is, I can't recommend it.