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I'm really digging this stuff, and this will be the first sample from Birchbox that will cause me to change my brand loyalty. I've been using American Crew Fiber Putty for years, but I actually like this stuff even better! It feels like it might be softer and without as much hold, but it holds very well, doesn't leave my hair feeling greasy or overly shiny, and doesn't stiffen up too quickly when I'm initially applying it. It seems to last quite a while too.5