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Lovely color but creases and fades

I bought the color Cashmere. I love this color and the formula is nice, soft, and blendable. My problem is that I have yet to figure out how to get this to last. I have used primers, bases, and have tried setting with a powder eyeshadow. The shadow creases, almost immediately and starts fading. Within a couple of hours much of the color is gone. I am bummed, because I had heard good things about this shadow and color. There are other drugstore cream shadows that are nice colors with a lot more staying power.

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