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I have tried countless hair products, and everything from the drug store brands to the high end expensive stuff. This is hands down my favorite shampoo. I wash my hair at least every other day because of sports, and it never dries my hair out. The smell is incredible and smells lightly of coconut with sort of a powdery clean scent too. I do not think it is overwhelmingly coconut-y smelling in a fake way. The combination of this and the conditioner leaves my hair super soft and shiny. I have medium thickness curly hair.5