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There has been a lot of hype of this brush on the internet...and so far I have not seen one negative comment. I bought it from Birchbox on a whim to fill my order for free shipping. I am a sucker for brushes! But I am completely new to using a brush for liquid foundation. The "all in one" claim of this brush was obviously too much for me to resist. And to be honest I have found it to live up to that. I love it for liquid foundation application because I feel like I get way better usage of my product--a sponge sucks up so much product--this leaves all of your product on your face! Plus, it really gives it the airbrushed effect. I then use it to stipple in concealer and always get a flawless finish. As well, I apply blush, bronzer, and highlighter all to flawless finish. All of this and I only wash the brush once a week! The reason is that the product stays on your face and not on the brush. And it cleans like a dream! I think is becomes softer and fluffier with each wash--if that is possible. So what's not to love?? The problem I am having is that it sheds a ton!! I am not yet worried that it is affecting the fullness of this brush but the 10+ fibers a day that I have to pick off my face and clothes is wearing me out! I had hoped it would lessen over time but I have now used it for a month, washed it four times with no change in the shedding. Couple that with the high price tag (which would totally be worth it over time without the shedding) and I'm on the fence as to whether or not this is the tool for me.3