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This product is.....interesting. I'll start by saying that I have naturally loose or beachy curls and all I usually require is a little frizz tamer and they generally do ok on their own, but I am always on the hunt for a great curl cream to give them a little extra "oomph!". Pillow Soft curls actually weighed my hair down giving me less curl and a lot more stringiness. To it's credit, they were not at all crunchy, but I didn't necessarily notice extra softness either. Also, as a heads up, this product looks and SMELLS exactly like Downy Fabric Softener. I actually kind of enjoyed smelling like clean laundry all day, but if you don't like the scent of Downy, then this isn't the product for you.1