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I've seen similar (possibly the same brand) products out there but comfortable with my normal hair ties. I use the thin no ouch (without metal) for normal use and thick no ouch ties for the gym but this is so much better!!! I have really long hair and it ties loosely or tight and looks really cute. It also fits around my wrist nicely, typically I cut off circulation when I keep one around my wrist too long. Also love that this hair tie probably won't snap. Just a reallyyy great product! Not totally in love with the price but I will live!

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