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This lipstick goes on smoothly, is non-drying, and a fabulous color! I am fair with pink undertones, medium blonde hair, blue eyes, and have been searching for a wearable red that doesn't make me looks like a clown, or too overdone, and this is perfect. I truly believe it is a universally flattering shade. It is a cooler, rich red (no orange here), with a not quite matte, not quite luster finish. I love all things Laura Mercier (especially her eyeshadows), but this may just be my new fave! It can be worn for daytime or night, dressed up or down. Perfect!5