What you're purchasing here is, literally, a box of sticks and a matchbook. This is more or less laid out in the description, but it's easy to miss, especially since this product is called "Cologne" and the language is a bit flowery.
The idea is that you light the sticks on fire, blow them out and then waft the smoke towards you for a "natural cologne." The braver among you may love this. I am not one of them.