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Birchbox color swatch DOES NOT match actual color

I ordered this in number 29, based off the color swatch birchbox showed online. It looked to me like a nudey-pink/rose color. When it came in the mail it was firetruck red. I was super confused and annoyed, but now I see online that the picture of the actual lip bomb product is bright red in number 29.. I have no idea why the color swatch is a completely different color. I know it's my fault for not inspecting better, but still unhappy I spent $28 on a product that is nothing like what I expected and wanted.. and I'll never use.

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