I've been strictly committed to chap stick with the occasional neutral colored gloss. I've been especially against wearing reds/bright colors on my lips because I've never thought they suit my look or skin tone. However, I thought I would try out the red, for fun, before giving it away.
I looks (and feels) amazing! I really like the matte finish because it adds an unexpected look. The color lasts much longer than I would have expected, and my lips never get the chapped, dry feeling. I have worn it several times since, and it's actually helped me break out of my comfort zone with lipstick.