I was skeptical about buying this product because my hair is curly but I was curious. It says it is creamy and has a low foam and it protects color. I have to say it does all of that. My one piece of advice if you have similar hair to mine is not to use a leave-in conditioner as it will weigh your hair down. I found that if I used my hair styling cream my hair was lighter.
I like the smell. It is overpowering as you pour it in your hand but it doesn't linger.